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Marlboro, which sold for an average of about $5.42 per pack, gained 0.3 points of market share to end up with a record 42.7 percent of the U.S

Over time, the Marlboro Man became synonymous with smoking

Benson & Hedges Special Filter - 20.6% Silk Cut - 9.7% John Player Special/ John Player King Size - 9.1% Berkeley - 9.0% Embassy Regal - 8.5% Lambert & Butler - 6.6% Embassy Filter - 6.5% Dorchester (R J Reynolds) - 2.9% Marlboro (Philip Morris) - 2.4% Raffles (Philip Morris) - 2.4% Player's No 6 Filter King Size - 4.0% Dunhill 1.3% Source: The Maxwell Consumer Industry Report, Part I, Interational Tobacco, by John C Maxwell Jr, 6 April 1993 Although Philip Morris first started advertising Marlboro in the 1970s

Post-ECS, the mice showed increased evidence of adducts, modifications to DNA that form when a chunk of DNA binds to a chemical, altering the structure of the DNA and increasing the risk for mutation

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